Humor, like pornography, is famously difficult to define. We know it when we see it, but is there a way to figure out what we really find funny—and why? In this fascinating investigation into the science of humor and laughter, cognitive neuroscientist Scott Weems uncovers what’s happening in our heads when we giggle, guffaw, or double over with laughter. While we typically thin...(展开全部)

Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. Why We Buy is based on hard data gleaned from thousands of hours of field research -- in ...(展开全部)

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes: • The latest trends in online retail -- what retailers ar...(展开全部)

Sleep is one of the most important aspects of our life, health and longevity and yet it is increasingly neglected in twenty-first-century society, with devastating consequences: every major disease in the developed world - Alzheimer's, cancer, obesity, diabetes - has very strong causal links to deficient sleep. In this book, the first of its kind written by a scientific expert,...(展开全部)

The question of how and why organisms age has teased scientists for centuries. There are myriad competing theories, from the idea that aging is a simple wear and tear process, like the rusting of a car, to the belief that aging and death are genetically programmed and controlled. In fact, there is no clearly defined limit to life, and no single, predictable program playing itse...(展开全部)

蒙蒂·莱曼（Monty Lyman） 蒙蒂·莱曼博士是医生、作家以及牛津大学的研究人员。他的第一本书《皮肤的非凡生命》入围了2019年英国皇家学会科学图书奖，并被英国广播公司广播四台和《星期日泰晤士报》评为年度图书。他在英国全国性会议上发表过许多演讲，并获得了多项论文奖，包括2020年皇家医学会疼痛论文奖。现居于英国牛津。

"Utterly fascinating." —Bill Bryson "An incredible journey." —Siddhartha Mukherjee A groundbreaking exploration of the science of longevity and mortality—from Nobel Prize-winning molecular biologist Venki Ramakrishnan The knowledge of death is so terrifying that we live most of our lives in denial of it. One of the most difficult moments of childhood must be when each of us fir...(展开全部)

Nesse and Williams have written a lively discourse on the application of the principles of evolutionary biology to the dilemmas of modern medicine. Nesse, a physician and an associate professor of psychiatry, and Williams, a professor of ecology and evolution, provide a primer on Darwin's theory of natural selection. They explain that the functional design of organisms-e.g., ou...(展开全部)

A Turing Award-winning computer scientist and statistician shows how understanding causality has revolutionized science and will revolutionize artificial intelligence “Correlation is not causation.” This mantra, chanted by scientists for more than a century, has led to a virtual prohibition on causal talk. Today, that taboo is dead. The causal revolution, instigated by Judea Pe...(展开全部)